UTM Campaign Link Builder
Build campaign URLs with utm_source, utm_medium and utm_campaign so your traffic reports stay clean and consistent.
Build tagged campaign URLs that report cleanly in Google Analytics, with consistent naming.
Tagged link
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch&utm_content=header-button
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch&utm_content=header-buttonAbout the utm campaign link builder
UTM parameters are how analytics knows a visit came from your newsletter rather than from search. They are simple to add and easy to get wrong, because analytics treats Facebook and facebook as two different sources, so inconsistent capitalisation quietly splits one campaign across several rows in your report.
This forces lowercase and replaces spaces with hyphens by default, which is the single most effective habit for keeping campaign reporting readable.
How to use it
- 1Paste the destination URL.
- 2Set the source: where the traffic comes from, such as newsletter or instagram.
- 3Set the medium: the kind of link, such as email, social or cpc.
- 4Name the campaign.
- 5Add term and content if you are testing variations.
- 6Copy the tagged link.
Questions
Which parameters are required?
Source, medium and campaign in practice. Analytics groups traffic by all three together, so a missing one leaves the visit in an incomplete or unattributed bucket.
What is the difference between source and medium?
Source is the specific origin, like google or newsletter. Medium is the category, like organic, cpc or email. Source answers where, medium answers how.
Should I use UTM tags on internal links?
No. Tagging a link between two pages of your own site starts a new session and overwrites the original source, which destroys the attribution you were trying to measure.
Are UTM parameters visible to visitors?
Yes, they appear in the address bar. Never put anything private in them.